Why a good website is important for any business
Obviously every business needs a website or at least a page in Social Media. In the case of offline businesses, some owners feel that they don’t need the Internet because there are no customers online, sales are going well, there is no time to support the site, etc. In this article we will explore the usefulness of a website for companies.
WHAT CAN A PROFESSIONAL WEBSITE DO FOR YOUR BUSINESS?
A website helps companies find new customers on the internet. First, your website collects traffic from search results to your business. If someone has heard about your business somewhere and wants to know more about it, they will most likely try to find you in Google. If you have a website, someone will immediately go there, read information about you, and possibly decides to work with you. If he does not find information about you on the internet at the stage of the search, there is a high probability that they are going to competitors who do have a website.
The site allows companies to use dozens of online marketing tools from targeted advertisements to email newsletters. It is more convenient and efficient to carry out marketing activities on the internet: promotions, discounts, advertising campaigns, etc. Through the website, it is easier to analyze results: visit statistics, the number of orders, online purchases and other indicators on the internet.
A successful company in the 21st century interacts with its audience, speaks its language and builds trusting, friendly relationships. The company needs to hear and understand its customers and the website might be the only tool that makes this possible.
On the site you can create a forum for communication. Although it is now 2021 and most of the communication on the internet takes place on social networks, forums remain. Additional elements – widgets – help to diversify communication with customers. For example, an online chat widget, with which you can answer a visitor’s questions in real time, request his contact details and even place an order.
A new product appeared, a price changed, you’ve launched a holiday campaign, expanded the scope or started accepting payments by bank card. It is imperative to inform customers about this and the site will be irreplaceable here. Calling every customer or partner is long and labor intensive. Therefore, it is better to post this information on the internet, where one can see it for themselves.
A website should not be viewed as a cost, but as an opportunity for the company to reduce costs in the future. You can save on personnel and buildings.
Why spend money on salaries for salespeople closing standard deals when you can automate this process by reducing staff. Let 2-3 managers handle complex, problematic and individual orders and let the site handle the sales. The company will also save money on the site on renting premises: shops and offices to meet customers. You can sell goods and tell all the information about the goods on your website.
A website is the face of a company on the internet. It conveys the atmosphere, mission and core principles of the company. In the past, the media was used to create the image and promote the brand: television, newspapers and radio. This has faded into the background and the company’s image is primarily indicated by its positioning on the internet.
With the help of the website, a company can show the expertise and professionalism of its employees and the quality of products, focus on its benefits and competently work out the negative.
The site enables the company to achieve a high level of service. For example, in a good online store, a customer can view a detailed description of a product, download instructions for it, choose the desired color and size, payment and delivery method and receive personalized recommendations. He doesn’t have to wait for the store to open or for the salesperson to finish drinking his coffee because now service is always available.
